In a world where environmental concerns are no longer optional considerations but central imperatives, companies like Call2Recycle Canada stand at the forefront of meaningful change. But what truly sets us apart isn’t just the services we provide; it’s the people behind them. At Call2Recycle Canada, our greatest strength is our mission-driven team: individuals who come to work each day motivated and driven by a deep sense of purpose.
Our mission is clear: to safely and responsibly manage battery collection and recycling across Canada on behalf of over 400 reliable members. However, that mission comes to life every day through our employees’ dedication, creativity, and passion. From account management to communications, from customer service to compliance, and from finance to operations, every team member plays a role in shaping a circular economy and protecting the environment for future generations.
Purpose as a Performance Driver
Research shows that mission-driven organizations outperform their peers in engagement, innovation, and long-term growth. We see this firsthand. Our employees aren’t just fulfilling roles, they’re fulfilling a calling. This alignment between personal values and professional work creates an energizing environment that fosters collaboration, accountability, and continuous improvement.
Our team doesn’t ask, “What do we have to do?” Instead, they ask, “What more can we do?” Whether it’s finding more efficient ways to handle materials, expanding access to battery drop-off locations, or engaging Canadians in responsible recycling habits, our people are relentless in pursuing better outcomes for the organization and the environment.
A Culture Rooted in Responsibility
What’s unique about Call2Recycle is how embedded sustainability is in our culture. This isn’t a side project or a marketing tagline—it’s our core. We attract individuals who see environmental stewardship not just as a job, but as a responsibility they’re proud to uphold. That shared sense of duty creates a deep, values-based culture that’s felt throughout the organization.
We celebrate small wins and major milestones not just as achievements but as progress in a broader mission. This is what makes our work meaningful, and it is what makes our culture magnetic to those who want their work to matter. We have been advocating for environmental protection by recycling batteries for the past 28 years, and we are just getting started.
Looking Ahead: Purpose as a North Star
As we look to the future, we know that the challenges ahead, from evolving regulations to climate urgency, will require innovation, agility, and above all, commitment. Fortunately, we’re powered by people in it for the right reasons.
At Call2Recycle Canada, being mission-driven isn’t a trend, it’s our identity. With every battery recycled, every stakeholder engaged, and every community we serve, our employees reaffirm that purpose can be the most powerful engine of progress.