October is Circular Economy Month, a period when attention is given to the meaningful role that recycling plays in recovering resources and supporting a healthy circular economy. During this period, Canadians are looking for ways to make a difference, so it’s a perfect time to educate consumers about battery recycling.
To leverage this opportunity, Call2Recycle is launching a national promotion featuring Recycle Your Batteries, Canada! Ambassador Christine Sinclair, to raise awareness, drive traffic to drop-off locations and boost battery collections.
Throughout October, new TV and digital ads will show Christine coaching a Canadian family to “Collect, Protect, and Drop Off®” used batteries. The ads will also direct consumers to enter the “Circular Economy Contest” by recycling their batteries.
One winner and a guest will receive a trip to Vancouver to meet Christine, round-trip airfare, hotel accommodations, and $500 spending money included.
Christine Sinclair appears in new commercials promoting the contest
The commercials will appear on digital channels such as Meta, YouTube and Google display as well as on National Television including news, sports and lifestyle channels.
Consumers can enter the contest by scanning a QR code on Recycle Your Batteries, Canada! boxes, posters and Smart Containers when dropping off their batteries.
Partners are encouraged to take advantage of this opportunity by leveraging supplied social media assets and posters to demonstrate their participation. Follow instructions below for best results.
If you have any questions, please contact Customer Service at [email protected]
Customizable social media assets are available
Collection Partners can capitalize on this special event by following these simple steps:
1. Ensure your staff is aware of this contest
Please notify staff at your location regarding this upcoming promotion to ensure that they can answer questions from consumers seeking to participate in the contest.
2. Display boxes, Smart Containers and posters in high-traffic consumer areas
From October 1-31, 2025, consumers can enter the contest by scanning QR codes on boxes, Smart Containers, and posters, so please display them in consumer-accessible locations.
New contest posters featuring Christine are included with all nested box shipments from August through October. You can also download and print posters.
If no QR code is displayed, consumers can visit RecycleYourBatteries.ca and use “location services” to confirm their presence at a drop-off location, however displaying the QR code provides a better user experience.
3. Share digital assets on social media platforms about the contest
New Circular Economy Contest social media assets can be downloaded here.
Use these assets along with supplied captions to advertise your participation in the contest on your social media channels and direct consumers to RecycleYourBatteries.ca for rules and contest entry.
Please add your logo to the supplied graphics where indicated, but please DO NOT otherwise alter the images in any way. Restrictions apply.