Toronto, ON, May 31, 2024 – Call2Recycle, Canada’s leading battery recycling organization, is proud to announce its sponsorship of North Toronto Nitros Soccer for the 2024 League 1 Ontario Women’s Premier Division, as well as spring and summer recreational programs.

The sponsorship is part of Call2Recycle’s nation-wide efforts to educate Canadians about the importance of battery recycling, and increase collections, through both broad-based marketing communications and local community outreach programs.

Call2Recycle recognizes the important role that youth can play in protecting the environment and has been investing in youth-focused educational programs in Ontario, to create a sense of optimism in their ability to bring about a cleaner and safer environment.

This sponsorship will see North Toronto’s League 1 Women’s premier division prominently feature Call2Recycle’s consumer brand, “Recycle Your Batteries, Canada!”, on their home uniforms, as well as on on-field signage and social media content. In addition, 40 recreational teams for youth aged 8-13 will also feature the “Recycle Your Batteries, Canada!” logo on their uniforms, with an additional presence at Spring and Summer end-of-season festivals.

“We’re proud to support teams like the North Toronto Nitros, to help build bonds with local communities and raise awareness about the importance of battery recycling,” said Jordan Covens, Director of Marketing at Call2Recycle Canada. “By engaging youth, we hope to make tangible connections to the cause, foster a culture of sustainability and encourage adoption of good lifelong battery recycling practices.”

As part of the sponsorship, the L1ON Women’s team will use its social media platforms to share information about battery recycling and encourage responsible recycling practices. Call2Recycle will also distribute “Recycle Your Batteries, Canada!” branded personal battery collection cubes to recreational players during the Spring and Summer end-of-season Festivals. Families can safely collect their used batteries in the cube and bring them to one of over 2,600 convenient “Recycle Your Batteries, Canada!” drop-off locations across Ontario.

Used batteries contain toxic chemical elements that can cause ecological harm if they end up in landfills, so they should never be thrown into the trash or regular blue bins. Consumers can conveniently recycle their batteries by dropping them off at one of over 12,000 Recycle Your Batteries, Canada! drop-off locations, found at major retailers and municipal facilities across Canada. Canadians can find their nearest drop-off location at RecycleYourBatteries.ca.

About North Toronto Nitros Soccer

North Toronto Soccer is a community-based club providing soccer programs to 5,000 players of all ages and abilities. The club’s offerings include recreational soccer programs for over 2,300 girls and boys and competitive teams representing the club at regional, provincial, and national levels. The Women’s Premier is the top-flight in the League1 Ontario pyramid and, currently, the highest-ranked operating women’s league in Canada.

About Call2Recycle Canada, Inc.

Call2Recycle^® is Canada’s leading organization for battery collection and recycling, fulfilling product stewardship obligations on behalf of over 400 members, including producers of single-use and rechargeable batteries. Call2Recycle powers Recycle Your Batteries, Canada!, its household and e-bike battery collection and recycling program. The organization operates provincially-approved programs in British Columbia, Saskatchewan, Manitoba, Quebec, Prince Edward Island and Nova Scotia (July 2024). It also functions as a registered Producer Responsibility Organization (PRO) in Ontario, adhering to the Ontario Batteries Regulation. It offers collection and recycling services for household batteries (weighing up to 5 kg), as well as e-transport batteries used to power e-bikes, e-scooters, e-skateboards, hoverboards, and Electric Vehicles (EVs).

Since its inception in 1997, Call2Recycle has diverted over 45 million kilograms of batteries from Canadian landfills. It upholds its commitment to operating the highest quality battery recycling program in Canada and holds certification in the most rigorous and globally respected standards, including R2v3, ISO 14001, ISO 45001, ISO 9001, as well as exclusively contracting with an ISO 27001 certified supplier for all IT infrastructure management. This reputation for excellence has enabled Call2Recycle to maintain trusted, long-term relationships with stakeholders and establish a network of more than 12,000 participating collection locations across Canada, including at leading retailers and municipal facilities.

Media Contact

Call2Recycle Canada
Charles-Antoine Dubois, Bilingual Corporate Communications Manager
Email: [email protected] | Mobile: 647-464-7381