October is Circular Economy Month, a period when attention is given to the meaningful role that recycling plays in recovering resources. It is also a time when Canadians will seek to learn more about the circular economy and discover tangible ways to act in their daily lives.
To leverage this momentum, Call2Recycle is launching a national campaign featuring Recycle Your Batteries, Canada! Ambassador Christine Sinclair to raise awareness of battery recycling, direct consumers to local drop-off locations, and boost battery collections.
Throughout the month, Christine will appear in commercials that invite Canadians to take the “Battery Recycling Quiz” and enter the “Circular Economy Contest” for a chance to win $10,000.
Consumers will have an opportunity to answer a few short questions that assess their knowledge of how batteries are recycled, and how it supports a healthy circular economy.
The commercials will run across digital channels such as Instagram, Facebook, YouTube and Google Display.
From October 1-31, 2026, consumers can enter the contest by visiting RecycleYourBatteries.ca/contest/.
Collection partners can take advantage of this promotion by following the instructions below.
- Ensure your staff is aware of this contest
Please notify staff at your location about this upcoming promotion so they can answer questions from consumers who are seeking to participate in the contest.
- Share digital assets on social media platforms about the contest
New Circular Economy Contest social media assets can be downloaded here.
Use these assets along with supplied captions to advertise your participation in the contest on your social media channels and direct consumers to RecycleYourBatteries.ca for rules and contest entry.
- Display boxes, Smart Containers and posters in high-traffic consumer areas
From October 1-31, 2026, consumers can enter the contest by scanning QR codes on boxes, Smart Containers, and posters, or by visiting RecycleYourBatteries.ca/contest/.
You can also download and print posters.
Please add your logo to the supplied graphics where indicated, but please DO NOT otherwise alter the images in any way. Restrictions apply.
If you have any questions, please contact Customer Service at [email protected]